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LET'S TALK ABOUT THE FEMALE BODY...

EVER NOTICED HOW THE “IDEAL FEMALE PHYSIQUE” HAS CHANGED OVER THE YEARS?


Go back a few decades and you’ll see that the picture of the “ideal woman” is markedly different to what it is today.


Why?


To keep us women on the never-ending hamster wheel of trying to obtain the “perfect body”.


Think of it like you’re on an escalator and you’re trying really hard to reach the end but, try as you might, you just don’t get to the end!





Let’s take a little history lesson, shall we?


1950’s:

Marilyn Monroe embodies the “perfect” body with her hourglass figure and voluptuous bust...women were actually encouraged to put on weight (imagine!?)



















1960’s:

Change of decade = change in the “perfect” female body type… enter Twiggy! Thin was in and we see women trying to slim down to as thin as possible to replicate Twiggy’s physique.











1970’s:

Hold up… don’t go getting too thin! The 70’s were all about bell bottoms and whilst women weren’t encouraged to get too curvy, there was definitely a shift in what was seen to be the “perfect body”. Farrah Fawcett & super flat stomachs were all the rage.


















1980’s:

Ahh the year of the supermodel - the Amazonian type female with legs as long as a runway as well as a somewhat muscular physique… thanks to brands such as Sports Illustrated. Not too muscular, mind you, so let’s call this “lean” **eye roll**














1990’s:

HANG ON! Before you have even managed to get yourself into a gym to attempt to get the supermodel physique we’re back to thin, super thin, thanks to Kate Moss and her ridiculous comment of “nothing tastes as good as skinny feels.” FFS.














2000’s:

A new decade and yes, you guessed it, a new “ideal female body” and this time - in case you haven’t seen the pattern yet - we’re back to a more muscular “buff babe” physique. Think Gisele Bundchen & Britney Spears who claimed to perform 100 sit ups a day to achieve her flat stomach...really, really!?
















2010’s:

And last but(t) certainly not least, we have the big booty years. Jennifer Lopez, Beyonce and more recently Kim Kardashian have made voluptuous derrieres the ideal female body trait. To the point where Brazilian butt lift procedures (also known as buttock augmentation) were so non-existent in the 2000’s

their procedural rates weren’t even tracked but

fast forward to 2015 there was one being performed

every 30mins everyday in 2015!



So what’s the point?


The perfect female body doesn’t exist - it is a marketing ploy to make money off of women by encouraging us to strive for a prescribed “perfection” only for it to change the next decade. It works by making us feel inferior because we feel as though we don’t meet the “beauty standard” whether that be a dress size or a butt size.


Don’t fall for it.


Taking bets on what 2020’s ideal female body is!


Until next time,


L x


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